Your services page gives you a chance to go way more in depth about your ideal client and their struggles than you can on the homepage. You can educate here, tell them about their presenting concern from an expert’s perspective (but using relatable language.) On mine, I share the things I hear in basically every session and explain what the mental health professional response. I do it in the same language I use in session. 

If, for instance, you work with people with anxiety who have a trauma history, you might relate the fight/flight/freeze/fawn responses and how those play out when their boss is disappointed in their work or their kid has a tantrum in the grocery store.  If you work with the perinatal population you could do some hormone education, distinguish between baby blues and PPD, and explain the many insidious ways perinatal mood disorders show up.  If you work with eating disorders you can debunk all the nonsense diet culture has taught us and show what’s available when thoughts of food & body aren’t so all consuming.  If you work with neurodivergent kids you can speak directly to the pain parents feel when they see their kids struggling in school or in social situations. You can address the concerns that come up with the parents of your kids when you’re helping them accept their kid’s differences as an immutable and valuable part of themselves. 

You get the drift. This is your soapbox moment. This is your chance to share what you wish all the people struggling with your niche knew. Don’t be afraid of giving your best here. You can’t give away so much that someone decides they no longer need therapy because they read your manifesto.  As with the other pages, please see the Badass Website module, etc. 

Please review the example section blocks below (S1-S8) for some ideas about how your web-designer might use different page layouts, images, or graphic elements to break up the text and make it more cognitively digestible. Make note of any examples that you really like or really dislike and be prepared to share that information with your designer.